< link rel="DCTERMS.isreplacedby" href="http://echo9er.blogspot.com" > Echo9er: What does Your Zip Code Tell About Your Neighbors?

Monday, December 13, 2004

What does Your Zip Code Tell About Your Neighbors?

Marketers use the Zip Code to target specific demographic groups. So, you can do a Zip Code Lookup, enter your Zip Code, and see what is where you live.

Here is what I found for my Zip Code (Mayberry-ville and Shotguns & Pickups says it all):

33 Big Sky Families
20 Fast-Track Families
37 Mayberry-ville
32 New Homesteaders
51 Shotguns & Pickup

The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families -more than half have two or more kids- living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Demographics Traits:
Ethnic Diversity: White, AmInd
Family Types: Families
Age Ranges: 25-44
Education Levels: High School
Employment Levels: Blue-Collar, Farm
Housing Types: Homeowners
Urbanicity: Rural
Income: Lower Middle

Signing Off. Until next time, I'll see ya on the Blog! drh.